Yesterday I went to get the mail and was deeply disturbed by what I found. I am a Costco Member so I receive The Costco Connection in the mail. On the cover was Bob Harper, trainer, chef. The featured article, “The Skinny Rules: Bob Harper’s Take on a Healthier You.” The skinny rules? Really?!
After reading the article I was even more frustrated. Harper admits that health is sickness, wellness, and fitness. He never talks about how being skinny is healthy and yet that is the name of his new book The Skinny Rules: The Simple Nonnegotiable Principles for Getting to Thin. I believe the words skinny and thin are used more to get attention and to lure people into buying the book. This approach enforces the myth that if you are skinny you are healthy. We know too much to keep perpetuating this false belief. Anorexia nervosa is a clear example of when someone is skinny and very unhealthy. Additionally, someone without an eating disorder can be skinny and unhealthy.
Another frustration I had with Costco and the publicizing of Harper’s book was the fact that Costco sells The Hollywood Cookie Diet. This diet promotes the idea that you can eat four cookies a day and a light dinner and lose weight! Once again if this is all really about health, where do the skinny rules and the cookie diet fit in? The answer is they don’t. It is not really about health, it is about profit.
What are other products or companies that support the skinny myth?